As we head into 2025, Rolex enthusiasts are getting ready for the brand’s annual price adjustments. While some models have seen only slight increases in the past, others have had significant hikes. These changes highlight the importance of acting quickly to secure your dream Rolex before secondary market prices catch up with the new retail benchmarks.
Using insights from Monochrome Watches, a trusted source in the world of horology, here’s a closer look at what these changes mean—and how Kettle Club can help you take advantage of this critical moment in the luxury watch market.
Steel Rolex Watches: Timeless Investments That Hold Their Value
According to Monochrome Watches, steel Rolex models have seen minimal price increases this year, averaging around 1%. Despite this, their secondary market values remain well above retail, making them a reliable investment for collectors and enthusiasts alike.
- Rolex Daytona Black 116500LN 40mm (2023) – £21,495
A true racing icon, the Daytona’s timeless design and unrivalled functionality make it one of Rolex’s most coveted steel models. Its value on the secondary market reflects its enduring appeal. - Rolex 126710BLNR Black GMT-Master II “Batman” 40mm (2021) – £13,500
A favourite among travellers and collectors, the GMT-Master II “Batman” saw just a 0.9% price rise this year, keeping it an essential addition for those seeking style and versatility. - Rolex 126200 Green Datejust 36mm (2024) – £7,850
With a striking mint-green dial, this Datejust combines elegance and individuality, offering collectors a beautifully balanced, timeless option at an attractive price point.
Gold and Two-Tone Models: The Epitome of Luxury
Gold Rolex models have seen the steepest price hikes in 2025, with increases of up to 18%. As highlighted by Monochrome Watches, the rising cost of gold—up 26% in 2024—is a significant factor behind these adjustments.
- Rolex 116508 Green Daytona 40mm (2018) – £49,995
Known as the “John Mayer Daytona,” this green-dial masterpiece is a collector’s dream. With gold prices continuing to rise, its value is only set to increase further. - Rolex 126503 Black Daytona 40mm (2024) – £19,250
This two-tone Rolesor Daytona blends luxury with performance, making it an accessible yet prestigious choice as two-tone models gain steady appreciation. - Rolex 228238 Ombre Day-Date 40mm (2024) – £45,450
Often referred to as the “President’s Watch,” the Day-Date is a symbol of sophistication. Its ombre dial strikes a perfect balance between contemporary style and timeless appeal.
Submariners: The Ultimate Dive Watch
Steel Submariners remain stable in pricing due to their immense popularity. However, as retail prices rise, secondary market values are expected to adjust.
- Rolex 124060 Black Submariner 41mm (2022) – £9,995
A no-date Submariner that honours Rolex’s original dive watch design, offering a clean, symmetrical look alongside rugged durability. - Rolex 126610LN Black Submariner 41mm (2024) – £12,500
This classic Submariner with a date function pairs timeless style with dependable performance.
Datejust: Versatility Meets Elegance
The Datejust remains a cornerstone of the Rolex collection, offering options for every taste. Rolesor models, in particular, have seen price increases of 7-10%, making pre-owned options especially appealing.
- Rolex 126334 Blue Datejust 41mm (2024) – £11,350
Featuring a vibrant blue dial, this Datejust exudes modern sophistication with its fluted bezel and perfectly proportioned 41mm case. - Rolex 116334 Black Datejust II 41mm (2011) – £7,950
A bold take on the classic Datejust, the oversized case and striking black dial give this model a contemporary edge. - Rolex 279173 Champagne Datejust 28mm (2021) – £9,250
Compact and elegant, this two-tone Datejust with a champagne dial showcases Rolex’s attention to detail and craftsmanship.
Why Buy Now?
As noted by Monochrome Watches, the secondary market typically takes 2-4 months to adjust to Rolex’s retail price increases. This delay gives savvy buyers the opportunity to secure pre-owned models at competitive prices before they rise.
At Kettle Club, we offer a curated selection of authenticated Rolex watches at highly competitive prices. Whether you’re after a gold Daytona, a steel Submariner, or a versatile Datejust, our collection has something to suit every preference and budget.
Explore the Kettle Club Collection
Don’t wait for secondary prices to catch up. Browse our extensive inventory today and discover iconic models like the Daytona, Submariner, and Datejust. With 18 months of 0% finance available, owning your dream Rolex has never been more accessible.
Let Kettle Club guide you through the evolving Rolex market with confidence and expertise. Act now to secure a timeless piece of luxury before prices climb even higher.